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Brand Corporate

Can Print Brnads Successfully Transition Online

Frank, consulting media director, saracen omd - June 1, 2009
Most people would think the key is monetizing content. I think the key is really on the “how”, the process in which these content is delivered. In my part of the world, print brands are way behind the curve on the way they function that unless there’s a ..more..

Mtn Dew Banks on Branded Entertainment

Andrew Hampp
Expensive rebranding efforts backfired for Tropicana and failed to ignite sales for Pepsi in first quarter, leaving the newly dubbed Mtn Dew a hidden gem in PepsiCo’s troubled beverage portfolio. It’s among the few brands continuing to post sales gains (a ..more..

Why The New York Times Doesn’t Call Its Readers ‘Readers’

Abbey Klaassen
NEW YORK (AdAge.com) — In a world of near-ubiquitous computing, where an ever-expanding collection of devices turns readers into an army of co-creators and news distributors, The New York Times is trying to figure out its place. And the venerable Gray Lad ..more..

Microsoft’s ‘Project Natal’ in Action

Mahbub Manik
A highly interactive ground-breaking motion gaming technology which allows gamers to use their whole body as a control mechanism is being built by Microsoft under its grand initiative termed ‘Project Natal’. The technology is a motion controller in a came ..more..

Traditional Advertising Agencies Have Catching Up to Do In Digital Game

Andy Gould
OK, I’ll admit it. As a digital agency, we aren’t always in complete control of our own destiny. You can’t really have an honest discussion about the future of the digital agency without also looking at the issues traditional shops are wrestling with. For ..more..

Prestige Bengal launches Disney Perfumes brand

Bangladeshi company Prestige Bengal launches world-renowned baby perfume brand Disney Perfumes in Bangladesh. Air-Val International is the manufacturer of the brand. Based in Barcelona and with an office in Miami, Air-Val International was founded in 1 ..more..